The Publication

The Absurdity of Object

The Absurdity of the Object is a book that explores the gendered laundry product in the Chinese market. This project used graphic design to show the audience how these objects show gender characteristics through design, and expose the stereotypes of women behind these pointlessly gender-specific products. The book collected more than 60 kinds of feminine laundry detergents which are sold in the Chinese market and more than 50 washing machine covers full of femininity. It chose the deconstruction method to analyse and visualise the sign and symbols that appear in the design and advertising of these objects. The information is fragmentary and easy to ignore, however, when I use visual language to convey the information to the audience, the audience can quickly see the problem of this meaninglessly gendered product.

 © 2018 by RuiqiChen. crqchn@gmail.com.

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